02-03-2010, 02:05 PM
International accident studies demonstrate that at least 40 percent of all fatal traffic accidents are caused by skidding. Around 80 percent of all skidding accidents could be prevented with ESP®. This year, a socio-economic study by the University of Cologne showed that 4,000 traffic deaths and 100,000 injuries could be prevented in Europe alone if ESP® were installed in all vehicles. The U.S. road traffic agency NHTSA estimates that 10,000 traffic deaths on American roads could be prevented with ESP®. Bosch developed the active safety system and was the first company to put it on the market in 1995. "ESP® is a prime example of how innovative safety systems can improve road safety," said Fehrenbach.